Top 5 Fashion Games on iOS in the UK: Q4 2024 Performance

In the fourth quarter of 2024, the fashion game category on iOS in the United Kingdom showcased diverse performance trends among the top applications. Eye Color Mix from Crazy Labs demonstrated a robust increase in weekly downloads, starting at around 3K and peaking at approximately 14.9K by the end of December. Its weekly active users mirrored this growth, rising from about 18K to over 61K.

Project Makeover by Magic Tavern, Inc. maintained a healthy weekly revenue, fluctuating between $76K and $103K, with a notable peak in late October. The app's download numbers varied throughout the quarter, reaching a high of 12.2K in late December, while weekly active users expanded significantly from around 95K to 145K.

Skincare Time: Makeover ASMR, released by DO VAN HUY, entered the market in December and quickly garnered attention with weekly downloads soaring to 42K by the end of the month. Active users followed a similar trend, escalating from 8.9K to 87.6K within a few weeks.

Meanwhile, Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. showed a relatively stable download rate, with a notable increase in late December, reaching over 10K. Weekly active users remained consistent throughout the quarter, ranging from 61K to 66K.

Lastly, Makeup ASMR: Makeover Story by Makeup Games for FUN enjoyed steady weekly downloads with a late surge to 11K by the end of December. The app's active users consistently grew, reaching over 204K by the quarter's close.

These insights into app performance are based on data from Sensor Tower, where more detailed analyses and trends can be explored.